Studio Semaphore are a team of experienced wayfinding specialists providing strategy–lead creative outcomes to improve navigation and understanding of complex sites.
Our refined delivery methodology and collaborative approach means we have established our position as recognised experts at the forefront of wayfinding design.

We believe that successful design outcomes can only be underpinned with research. Before commencing any design we work closely with our clients to understand their needs and expectations; revealing all project challenges and opportunities. In direct response to the project’s context and parameters, we generate ideas and themes to inform the design. In collaboration with our clients we then carefully refine our design response, mindful of all interfaces within the broader project. This enables us to meet both the studio’s and the client’s quality expectations with a solution we can smoothly implement.

Semaphore acknowledges Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of Australia. Our Naarm (Melbourne) studio stands on the lands of the Wurundjeri people of the Kulin Nation. We pay our respect to their Elders—past, present and emerging—and extend that respect to all First Nations people.

Semaphore seek to continuously reduce any impact on the environment and promote sustainability.
In line with our core values, Semaphore donate the following organisations:
Opening The Doors Foundation
Australian Conservation Foundation
Team Trees

Jess Caffin
Founder and Strategic Director

Jess is Semaphore’s Projects Director. Her expertise encompasses strategic thinking, design and construction know-how, and facilitating smooth project delivery. Positive client engagement and team co-ordination are hallmarks of her past decade on both local and international projects. Jess has over 10 years comprehensive experience leading major health, transport and education wayfinding projects, having delivered projects for Monash University, The University of Melbourne, RMIT, Federation University, Perth Airport, The Sunshine Coast Public University Hospital, The Royal Children’s Hospital, Westfield and Major Projects Victoria.

David Williamson
Founder and Design Director

David is Semaphore’s Design Director. His design practice integrates end user input with strategic nous, and draws on a body of past projects for which experiential graphic design was intrinsic to success. His experience across varied design projects over the last 12 years has provided David with a deep understanding of best practice design principles. He has led design projects for Walker Corporation, Monash University, The University of Melbourne, Melbourne Airport, Melbourne Exhibition and Convention Centre, Myer, The Sunshine Coast Public University Hospital and The Royal Children’s Hospital.